New announcement. Learn more

TAGS

The Economic Tide is Turning – Are You Ready?

It’s already the middle of February, and 2025 is shaping up to be a year of opportunity. The Official Cash Rate (OCR) has reduced again, signaling further relief for businesses facing high borrowing costs. At the same time, milk prices are strong, providing a boost to the rural economy and those connected to it.  

The New Zealand economy has faced its fair share of challenges over the past few years, from high inflation and rising interest rates to supply chain disruptions and cautious consumer spending. However, with inflation showing signs of easing and the OCR dropping, businesses now have a window of opportunity to refocus and rebuild. 

Lower interest rates mean better borrowing conditions, making it easier to invest in expansion, upgrade equipment, or simply manage cash flow more effectively. Meanwhile, high milk prices contribute to increased confidence in the agricultural sector, driving demand across the supply chain and creating positive ripple effects in rural and urban communities alike. 

The boost in agricultural output, combined with improved economic conditions, sets the stage for a stronger and more resilient local economy in the coming months. 

How Can Your Business Take Advantage? 

Businesses should, from time-to-time, take a step back and assess their current position.

This might include:  

      Reviewing financials  

  •    Are you regularly reviewing your P&L and Balance sheets?  

  •    Is your cashflow management under control and understood by you?  

  •    Have you set your gross margins correctly?  

    Identifying inefficiencies 

  •   Are your systems and processes set up efficiently?  

  •   Are your workflows optimised? 

    Looking at your business fundamentals 

  •   Are you engaging with your customers on a regular basis?  

  •   Do you know who your competitors are? 

  •   Are you aware of your compliance obligations? 

  •   Do you have a business continuity plan? 

    Reviewing your suppliers 

  •   Do you understand your raw materials?  

  •   Are your inventory processes efficient? 

    Business Planning 

  •   Ensuring alignment with long-term goals.  

  •   Investing in staff training.  

  •   Refining marketing strategies.  

  •   Exploring new revenue streams. 

Lowering costs doesn’t always mean cutting back—it can also mean working smarter. Reviewing energy consumption, reducing waste or improving supply chain management can all contribute to a leaner, more profitable business. 

Streamlining operations means identifying areas where processes can be simplified, or costs reduced. Implementing new systems, renegotiating supplier contracts, or improving workflow efficiencies can lead to significant savings and productivity gains. 

Gearing up for growth requires strategic planning. This could include businesses evaluating expansion opportunities, optimising operations, and leveraging technology to improve efficiency. Investing in automation, diversifying product offerings, or tapping into new markets can position a business for long-term success. 

How Can OptiFi help? 

OptiFi can help you review all of the areas mentioned above and identify the potential in your business. Whether it’s refocusing or rebuilding, gearing up for growth, streamlining operations, or lowering costs, now is the time to take action.  

With economic conditions shifting in your favour, it’s essential to make informed decisions and take advantage of the opportunities ahead. 

The road ahead looks promising—will you seize the moment and position your business for long-term success? Let’s make 2025 a year of renewed momentum and sustainable growth. 

Contact us now.  We’d love to catch up with you to see how our tailored financial solutions can help make 2025 your most successful year yet.